June is the ideal period to launch a new career website. You can then have around ten weeks with a low traffic during classical a holiday period to test it, fix the last bugs, and already plan the v2 specifications. Four French active recruiters used this optimal timing to offer innovative platforms to candidates: Accenture,…
It’s a paradox: internationality is attractive to candidates, but leaving home is not. Plus: 5 tips for a meaningful global career website Many global employers are familiar with this problem: While heading towards a global employer branding strategy, recruiting still happens locally. How to align one with the other? And how to build a global career…
I admit it sounds a bit like a weight watchers slogan: this much in such a short time! But it’s true… just this time, it’s not about losing weight but gaining candidates, across countries and fields of study. Only few campaigns shook the HR landscape like Blind Applying. In its second edition, the student campaign received more than…
Signal or noise As a market research firm for online trends, you might think that we from Potentialpark love the hypes… hurray everyone, get your job ads up on Instagram, invest in a Glassdoor profile, use a Tinder app for jobs… Being a data-driven company, “Big data” should make our hearts beat faster. But no,…
I have been willing to write this article since the audits of 400 career websites (evaluation of those according to jobseekers expectations and companies’ practices) we made at Potentialpark a couple of weeks ago. Prior to the official results, I just want to share an observation I made before our Head of Research Dorota comes…
What will we talk about when it comes to online talent communication next year? Below are my personal Top 5, judging from latest research trends, talks with employers and daily observations. As usual, none of these are “must-haves”, but we also know: you won’t be able to reach the same amount and quality of applicants with…
Or: the future of career websites, part 1 Having seen thousands of career websites, with tons of jobs and texts, I know what gets lost first: the message. How to get across an EVP no a career website? Welcome to a little series about the career websites of the future. This is part 1, and at the…
Who has the most fun? HR does! Or so says the guy with the sun glasses in the SAP video. Right before the Schneider Electric dude dances off with the other guy dressed as a Gangnam girl. Hey everyone, we have a whole year behind us full of CVs, ATS, KPI, SEO and PPC. Can we,…
Applying Online & Loving It 